There are best SEO practices that the best web design company should follow in order to rank the website in the top page of the SERPs.
SEO-ing or doing search engine optimization is one of the best ways a business owner should prioritise for his small-scale business startup to have a dramatic growth. That is why the hired website design company should know about the importance of SEO. The ranking of your website on the different search engines should favorably be high. This is the essence why you’re advised to know some secrets about optimizing a business website. There are best practices which you should know. The hired best web design company should apply them for your business to have great results.
Ranking on the top page of Google and other search engines is not easy. It requires a proper application of the right strategies. Conducting keyword research should be the primary step because it is through those relevant keywords wherein your business site is going to tank high on the search engines. They should be able to correspond to what the target audiences are typing in Google’s search bar. This a very obvious approach in business nowadays - you need to make your biz website visible in the top page of the search engine results pages (SERPs).
What must the best web design company do?
Let's start dissecting some facts on how a website design agency will be able to help rank your biz site.
Main keyword be the first
The main keyword of your content pages should be at the very beginning. If possible, it has to be found at the first 100 words of the content. Why is it advised? This is for the purpose of letting Google know that it is the main keyword you’re targeting for them to crawl and index about your website. So, your web pages will possibly be crawled and indexed every time the potential customers may use such a keyword and its relevance. The location of the keyword can really make a difference with regards to your business success. The site you may have may be able to rank highly on the top page if this approach is observed.
Does it mean it is important to use a keyword research tool? Yes, of course! Using a tool for keywords research is an awesome approach to make sure that you can get only the appropriate and relevant keywords. There are steps on how you can filter and narrow down the accumulated keywords. It is necessary to narrow down so that you can use only the most relevant and appropriate ones. Take note that ranking on Google and other search engines is a tedious thing to realize. Other websites may be doing the same thing as yours.
Titles and descriptions
These two really matter. They should be present in every web content page. There is a very important and crucial ruling that you need to abide by no matter what. Don’t duplicate your content. Why so? Because a duplicate content can jeopardize the ranking of your website. People want fresh and original content. If possible, you need to ask the best web design company if they’re employing great content producers or writers. In today’s website design industry, most companies offer a hybrid form of services. It means, their focus is not only to design and develop a business website. Moreover, they’re highly trained to create flawless and awesome website content. At the same time, they are knowledgeable on how to digitally market the biz site for people to locate your brand on the web.
What are the specific elements that every biz site should contain? They are the title tags, meta description tags, images, category pages, and landing pages. These things should really be present if you want your business to become highly visible through a certain website. Pushing a website to the top page can be done by ensuring that the content is 100% unique. Then, the quality should be high. There has to be a compelling force that will resonate with your brand’s promise. What is that promise? It is about the effectiveness and efficacy of the offers of your brand. The content should manifest how great your offers are for the target audiences.
Site page speed
Speed really matters. It refers to the performance of the web landing pages in terms of opening and loading. Every time a visitor uses your site, he expects comfort and convenience. These two traits can become visible only when you’re able to optimize the speed performance of a particular business site being served and catered. The speed performance serves as one of the top factors when it comes to Google algorithms. There is a need to provide a faster site speed. If possible, a visitor should be able to load a page in 6 seconds or even less than that. Going beyond this timeframe can have an adverse impact against the site’s possibility to rank.
There is a very helpful and useful tool for site speed optimization. You can check it here. By using this tool, you will be given a fair chance to have a boosted website performance. Remember that you have to make all potential customers happy. Part of the happiness parameters is how long it will have to take for a single web page to open completely. When we say ‘completely’, it means the content is clear and all visual elements are visible to the naked eyes. If this site speed aspect is compromised, there is a great tendency that your business may suffer from possible search-engine-based repercussions.
Every now and then, you have to check the performance of your business website in terms of visitors, leads, and conversions. So, it is about numbers. The numerical evaluation must be done to check what things you still need to do for your website to have a greater and better performance. This is one of the best practices because it can lead you to a more refined enhancement process. By analyzing the numbers related to traffic and leads generation, you will be given a wonderful opportunity to be cognizant of the things that have to be done and adjusted. Boosting the performance of the biz site is an important thing here.
Right after the launching of the website, you have to check its performance daily, weekly, and monthly. Through this means, there can be a clearer view as regards to the potentiality of the launched website to reap sales, income, and profit. Mainly, there are three main things you need to prioritize in this regard, They are the website’s performance, coverage and the needed enhancements. You can use another Google tool known as search console for this purpose. It can help you in evaluating the periodic results of your site’s performance.
This can be the last point here to be expounded clearly. Optimizing the images of your business website is an important thing for your biz site to rank high on the search engines. Why is it needed? Well, be reminded that people always want a visual thing. The target audiences are inclined to see visuals, and images are one of them. So, the hired best web design company should be able to optimize those images that are related to the content pages. The optimized images play a significant role for your site’s success. When they’re enhanced and boosted, of course, Google and other search engines will tend to rank the web page based on those well-optimized images.
Recently, there was a report citing the great impact of web pages with optimized images to ranking. The implication is that your business website can possibly be ranked high when the visuals, particularly the images, are properly optimized. The website design company you’re going to hire should know about the importance of this practice. The proper use of image alt text is advised by SEO specialists. Thus, your website can have a great chance to have a well-boosted ranking when all the website pages have great visual content. For SEO purposes, all used images in all content pages should be optimized. It is a favorable approach which can really help for the website to rank on Google’s first page.
In a nutshell
There is no shortcut to achieve real success in business. Doing SEO is highly recommended by marketing experts because this is a process that can boost the ranking of the served business website. Chances are you will be able to have a favorably crawled and highly indexed biz site when you follow the best practices related to search engine optimization cited above. They are just a few of the most important things you have to apply. To make sure that there are no lapses and loopholes with the implementation, you need to hire the best web design company today. If you want a recommendation, you can then check Ramotion’s portfolio. Contact them for more information now!